Not only is MAFF BAGS an interesting concept, but it also has a stunning execution that challenges our understanding of what is possible on the web. Through a creative blend of technical solutions and design, the site immerses the user into a very engaging experience. This project really excited our team and we are proud to have taken part in it’s creation. As an atypical site, it contains several unique usability elements as well, including a product configurator, an instagram feed and an online booklet style catalogue. For this website we have created an amazingly simple, yet incredibly powerful “build your own” extension which helps customers configure or compose the products visually but also to have a preview of how their final product will look like.